pepsi-ice-cucumberpepsi_white_pepsi

Yes, you read it correctly: Pepsi is planning to release a special Ice Cucumber-flavored drink in Japan this summer. According tothe official press release (in Japanese), the new drink flavor will hit stores across Japan on June 12th, but it will only be available for a limited time. Are you ready for the ultimate Pepsi experience?

as well as stores around Japan starting stocking this new limited-edition PepsiPepsi White is a cola-yogurt drink, that frankly speaking, tastes like neither. Nonetheless, I do love the packaging, which evokes images of both winter and Christmas. Combined with the unusual proposition of a white cola, the design should be enough to spur curiosity buying and allow a complete sell through of what is sure to be a limited inventory.

via: japanmarketingnews

and japanprobe

thanks Chet!