Personas [media.mit.edu] uses sophisticated natural language processing algorithms to create a detailed, visual data portrait of one’s aggregated online identity.

Personas explores the web for information and attempts to characterize the person: to fit them to a predetermined set of categories that an algorithmic process created from a massive corpus of data. The computational process is visualized as a DNA-like, colorful strip with each stage of the analysis, finally resulting in the presentation of a seemingly authoritative personal profile.

Via Infosthetics