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Bike helmets aren’t exactly lauded for their fashion-forwardness. (Hello, helmet hair!) For a noggin protector that doesn’t make you look like a sweaty quarterback or someone who’s making a grab for the Tour de France championship title, take a gander at designer Kyle J. Ferguson’s eco-friendly concept helmet for Lacoste.

Comprising sustainable materials like organic wool, thermoformed bio-plastic, low-density cork and soy-based foam, Ferguson’s helmet is, in his own words, “well-suited to leisurely rides around town, running errands, or commuting.”

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Female urban professionals between the ages of 19 and 40 are Ferguson’s target demographic, since research by the Snell Memorial Foundation notes a higher incidence of injury among cyclists in that bracket.

Meanwhile, Granta Material Intelligence’s findings that cork has comparable energy-absorption properties to expanded polystyrene foam inspired his use of the renewable material for the helmet’s inner shell.

To create a “less-technical” appearance and conceal the hardshell’s interior vents, Ferguson clad his helmet with breathable organic wool in a fetching herringbone tweed.

Via : BROC CITY