Knockout is a tremendously talented (capable, innovative, results-driven, professional) brand communications firm in Asbury Park, NJ. Believe me, I’d know.

This past Wednesday night I was lucky enough to welcome Jason Watt (partner) and Alex Rosenkranz (designer) to my class to share with my students about Knockout’s own creative/communication process, something they refer to as Fishbird. I’m not going to give away too much info (you can find what you need here:, but these guys know their stuff and they are revolutionizing (I know, it’s a big word, but I mean it) the field of brand communications and identity development. Please check out their work, check out their products and spread the word: Knockout is planing on taking over the world.

Thanks to Alex for the photos.