A few years back I had the pleasure of hearing Deborah Adler speak at the Thinking Creatively design conference while I was a student. She was riding high on the recent success of her redesign for prescription medication packaging, specifically the bottle of pills you get when you fill a prescription at a local pharmacy. Target picked up the idea and worked with Deborah collaboratively to bring the system to market. It was an instant success.
I remember her lecture very vividly, she was then working at Milton Glaser Inc., and it became clear to me then as a student that designers could really do something valuable with their ideas. Looks like Ms. Adler is now running her own operation in NYC, Deborah Adler Design, and doing some nice work too.