I love Base. I love Pantone colors. I love the Cool Hunting video series. Doesn’t get any better than this. Oh, yeah…and if all else fails throw in some cameos by John Maeda and Tina Roth Eisenberg (Swiss Miss).

“To celebrate the release of The Plus Series, the next generation of the classic Pantone Matching System, Base worked with director Greg Mitnick and producer/Cool Hunting editor Ami Kealoha to give a rare look into the behind-the-scenes of the design world’s color standard.”