We have some really great followers on Twitter, Tank Design is one of them.  With clients such as IBM, Fed Ex and AIGA Tank Design integrates strategy, design and technology to create memorable brand expressions. Its always interesting when you find a firm that has created an identity or website that you have experienced or been in love with for a long time.  In this case the work that Tank did for Puma has been work that has been in my life in many different ways between dealing with the AMQ line and wearing the Dassler collection (and loving the identity) Its just a small example of how brand work effects people and becomes a part of their lives.