“The Breaks Over, Its the Takeover..”

The Breaks Over features daily inspiration, design, art, fashion, music and culture.

founded by Matthew Senna (MSENNA and The Jamie Marx Co.) and Jason Alejandro.
Msenna

JAMIE MARX FALL PREVIEW VIDEO ///

We dropped a little preview for our fall line title “Beauty over Brutality” today.. stay tuned for the rest of the line..  until then… HERE track by Alex Goose subscribe and view our youtube channel HERE

JUDI CHICAGO ///

I was lucky enough to be dragged out on sat night to the Glenn Hotel to an event thrown by Esperanza and Whynatte .. when i got there there was a band playing that really gave the whole event a great positive vibe.. next thing i know the guy is jamming out on the bar.....

ART & COPY FILM ///

With a new trend of “design Documentaries”  and other films such as Objectified and Helvetica by Gary Hustwit and shows like Emmy and Golden Globe winning AMC series Mad Men focusing on design and advertising, it is evident that the interest in these fields and educating the world about our craft is becoming more and...

GEEKHOUSE BIKES ///

I really like this video by Geek House, it really brings me back to watching my father who is a steam fitter build skate rails for me growing up. steamfitting is something that i have always wanted to learn, and promised myself that i would learn before he retires.. well only 2 years left so...

NEW WORK Msenna & Co. ///

Recently i have been working a lot on a new boutique opening this fall in Englewood NJ by the name of Dlux. I met with the owner today here in Atlanta and was pleased to see the business cards have come in! It has been a pleasure working on this project because they really are...

TIMELESS CLASSICS ///

The other day i stopped by Brooks Brothers to check out what the new season stuff is looking like, and after talking to one of the salesman about the line and talking about the books they put out he was kind enough to give me an issue of “Timeless Classics”  that they had laying around.....

JAMIE MARX STANDARD ISSUE ///

As you may know, in the coming months, we will be premiering our Jamie Marx Standard Issue collection. For those of you who dont know, The Jamie Marx Standard Issue is our higher end line, which will focus more on technical aspects of design starting with using textiles such as bamboo and getting into alternate...

PROPER VILLAINS COLLECTIVE ///

First of all, a happy Labor Day (US) to everyone! The big news is that tomorrow our good family over, the Proper Villains Collective, of which this blog is a production of, will be debuting our new site! The new site is the collaborative work of PVC members Archetype and Lars Amhoff (Kinkyform, The Substain)....

KIT HINRICH AIGA ATL & THANK YOU DESIGN ///

On Thursday night Kit Hinrich, partner at Pentagram’s San Francisco location, came to Atlanta to speak about “The Storyteller’s Art”. Thanks to AIGA ATL. The event was great. I had a chance to meet some really great people, from printers to students, AIGA members and other professionals. Prior to Kit’s presentation AIGA Atlanta awarded Critt...

WE’RE ON FACEBOOK ///

Just a quick note to everyone that you can now become a “Fan” of The Takeover on Facebook. Check it out here.

MSENNA EPIDEMIC COALITION INTERVIEW ///

A big thanks to the guys over at Epidemic Coalition  who asked me to do their Set It Off interview be sure to go check it out here and also make sure you check out their clothing line Processs! these guys are holdin it dowwwwwnn!

JAY WEST “PAPER GIRLS” ///

I had the pleasure of being asked to do the art work for Jay West’s project  ”Drugs and Candy”.. Jay and his crew were really a great bunch of guys to work with, always open to suggestions, and really just embracing the idea of doing something special and not your standard cover..   this will...